Art Direction and Publicity

For our Art Direction and Marketing project, we embarked on an exciting journey to create a comprehensive advertising campaign for our newly designed brand, Bendito Brownie. Our goal was to craft a campaign that captures the essence of Bendito Brownie’s rich, artisanal treats and conveys it to a broader audience. We developed a cohesive visual identity, including captivating imagery and compelling messaging, that highlights the indulgent, homemade quality of our brownies. Through strategic media placements, engaging social media content, and eye-catching print ads, the aim was to position Bendito Brownie as the go-to choice for dessert lovers seeking a premium and unforgettable experience.